The quick answer
As a rough guide, here's what UK small businesses can expect to pay:
- DIY website builders: around £10–£40 a month, plus a lot of your own time
- Freelancers and small studios: roughly £500–£3,000 for a small business website
- Larger agencies: often £5,000–£30,000 or more for a fully custom build
Where you land depends on the number of pages, how much is designed from scratch, and any extra features such as online shops or bookings.
What you're actually paying for
A website price is mostly time. Behind every good small business site there's:
- A conversation about your business, your customers and what the site needs to do
- Design work, so the site looks like your business rather than a template
- Writing and structuring the pages so visitors know what to do next
- Building and testing on phones, tablets and computers
- Setting up the basics Google needs to find you
- Launch, hosting and someone to call when you need a change
When a quote looks surprisingly cheap, one or more of these steps is usually being skipped.
Why the cheapest option often costs more
Picture a local tradesperson who pays £200 for a quick template site. It looks fine on a laptop, but it's slow, awkward on a phone and never shows up on Google. Customers who do find it can't see what areas are covered or how to get a quote, so they call the next business in the search results. A few lost jobs a month soon cost far more than a properly built site would have. Your website is often the first impression a customer gets of you, so it's worth getting right.
What about DIY website builders?
Builders like Wix or Squarespace can work if you have the time, an eye for design and a very simple business. The monthly fee looks low, but you're paying with your evenings: choosing templates, writing copy, sorting photos and learning how everything works. Many business owners start on a builder and come to us a year later because the site isn't bringing in enquiries.
What a website costs with NSC Web Design
We keep our pricing simple and published, so you know where you stand before you speak to us:
Essential
Up to 5 pages
£499+VAT
Standard
6–10 pages
£750+VAT
Ecommerce
Online shop
from £799+VAT
Custom Project
11+ pages or larger, more complex builds
Custom quote
Every website includes:
- A custom design, never a template
- Free logo design
- A mobile-friendly, SEO-ready build
- One point of contact from start to finish
- Pay half now, half at launch
Hosting is from £30 per month and includes security updates, backups, website edits and friendly support, so when you need a change, you just tell us.
Other costs to budget for
- Domain name: usually around £10–£20 a year
- Hosting: from £30 per month with us, including website edits
- Ecommerce platform: if you're selling online, your chosen platform has its own monthly subscription
- Marketing: optional, if you want help getting found after launch
There are no hidden extras. Your quote sets out exactly what's included before any work starts.
How to choose the right website partner
Before you commit to anyone, ask:
- Will the site be designed for my business, or built from a template?
- Who will I be dealing with, and how quickly will they reply?
- What's included in the price, and what costs extra?
- Who makes changes after launch, and what does that cost?
- Do I own my website once it's paid for?
If the answers are vague, keep looking.
The bottom line
A good small business website doesn't need to cost thousands, but it shouldn't be the cheapest thing you buy either. Think of it as your hardest-working salesperson: available all day, every day, making your first impression for you. If you'd like a clear, fixed quote for your business, get in touch for a free chat.
